Using freestanding displays for effective in-store marketing

In the dynamic digital era, there is ongoing pressure to search for innovative methods to attract customer attention. In a market saturated with advertisements, freestanding POS displays emerge as key marketing tools that can significantly enhance the effectiveness of in-store promotions. Thanks to their mobility and versatility, these advertising mediums, including free standing display units and free standing display stands, become an indispensable element in the retail space, encouraging customer interaction and thereby boosting sales.

What are display stands?

Display stands are mobile carriers that can be placed anywhere in the store. They encompass free standing display units retail, free standing picture display stands, and free standing display shelves, serving the primary function to capture customer attention and encourage them to explore the offerings or current promotions. These stands are often used when introducing new products to the market or during various other marketing campaigns.

Why should you use product stands?

Display stands, including those like free standing retail display units and free standing display shelf, offer numerous benefits from their use. Among the key advantages are the following:

• Increased product visibility: Freestanding POS displays allow for the highlighting of specific products and special offers. Placed in areas with high customer traffic, such as store entrances and near cash registers, they effectively attract attention and can significantly increase sales.
• Building brand awareness: With the possibility of personalization and adaptation to marketing campaigns, displays can communicate brand values and set them apart from the competition.
• Customer interaction: Modern POS displays offer interactive experiences, such as games, quizzes, or the option to sign up for newsletters. This not only enhances customer engagement but also allows for the collection of valuable data about their preferences and purchasing behaviors.
• Flexibility and mobility: Freestanding displays are easy to move around and can be quickly adapted to changing store needs. This makes them an ideal solution for retail outlets that often change their layouts or promote different products at different times.

How to effectively use freestanding POS displays?

First: Location

The key to the effectiveness of the displays is their placement. They should be located where customers naturally stop or have a moment to consider their purchases. The eye-catching display will handle the rest.

Ensure consistency with the marketing campaign

Display stands should be an integral part of a broader marketing campaign. Their design and communicated content should be consistent with other promotional materials.

Update to avoid misleading

To maintain customer interest, displays should be regularly updated with new content and offers. Regular modifications will also keep the customer "up to date" with the brand's offerings.

Check effectiveness

It is worth monitoring how displays impact sales and customer behaviors. Analyzing this data can help optimize the placement of stands and the content presented on them.

Choose a proven display stand manufacturer!

Choosing a manufacturer of POS display stands is as important for the success of a marketing campaign as its proper planning. High-quality materials, robust construction, and the possibility of personalization are factors that should be considered when choosing a supplier of effective displays that can be used for many years.

At Edelweiss, we have extensive experience in designing and manufacturing display stands for clients from various industries. Whether it's soft cardboard, permanent pos wood, or metal, we prepare it with the utmost care. Not sure what to choose? No problem! We understand that our advice on the best use of displays in the store space is very important, thus we employ the best specialists whose creative approaches have already surprised many of our clients!

Shop displays come in various materials

In the POS industry, you'll find various display stands made from different materials: textile, metal, wood, and even cardboard. The choice should primarily be dictated by the time and intensity of their use. Whether it’s free standing display shelves crafted from elegant wood, metal displays that offer a modern look, or cardboard displays suitable for seasonal campaigns, each material has its benefits.

Plywood stand

A plywood stand is an ecological and aesthetic option for stores that want to emphasize their commitment to environmental protection. Plywood is a durable and lightweight material, making it easy to move and assemble POS display stands, including free standing display stands.

Wooden display stands

Display stands made from wood are a classic and elegant solution that fits well into the natural and traditional decor of many stores. Wood is a durable material, allowing stands constructed from it to serve for a long time in unchanged form. This makes it an excellent choice for long-term advertising projects like free standing retail display units.

Cardboard displays – use them for seasonal campaigns

Looking for an effective and economical option for short-term campaigns? Opt for stands made from cardboard! Cardboard display stands are lightweight, easy to assemble, and offer virtually unlimited printing possibilities, making them suitable for seasonal promotions. Additionally, their complete biodegradability makes cardboard displays a fully ecological solution.

The price list of display stands depends on their size, chosen form, and the material from which they are made. If you are looking for a POS manufacturer ask us for an offer. We invite you to engage in a conversation and explore our diverse range of free standing display units and other retail solutions tailored to meet your specific needs and enhance your in-store marketing strategies.