EDELWEISS

Design of a display stand for Wedel at Radom airport

CLIENT

Wedel

SCOPE OF WORK

design, production, assembly

MATERIALS

furniture board, lacquered mdf, lacquered steel, plexiglass, foil, illuminated light boxes, PVC lining

DATE

2023

Our task involved a creative combination of the Chocolate Factory with a place where the zone needed to be located - the Radom airport, in order to build brand experience with positive emotions of its visitors, with the final aim of encouraging the purchase of various Wedel products.

We decided to create a space that has a multi-sensory impact on visitors. It catches the eye with the chocolate cubes placed on the outside of the display stand, it stimulates the taste buds and the aroma wafting from it tempts and invites you to step inside, reach on the shelf and smell the chocolate delight.

Challenge analysis

creation of a visually appealing area which will be interesting, generate positive emotions and thus encourage purchases - and become memorable for consumers

Challenge analysis

creation of a visually appealing area which will be interesting, generate positive emotions and thus encourage purchases - and become memorable for consumers

Problem solving

In developing a concept, we took care to ensure that it was both visually appealing and that the display was appropriate to the venue and its regulations. A brief which included specific customer expectations, a market analysis and creativity from our team, (from which you can also benefit) helped us to achieve this.

Use of display stand

Our realization is an example of a store-within-a-store spectacular display created to expose products and build a positive consumer experience of the brand.

Achieving the aim

Eventually, the display fitted perfectly into the space and is a distinctive selling point at the airport.

Satisfaction

Our satisfaction was based on meeting our customers' expectations and satisfaction with our cooperation as well as on the result of combining the company's tradition and modernity.