How to design POS stands that convert

Advertising stands are a crucial element of many companies' marketing strategies, with a significant impact on customers' purchasing decisions. However, their effectiveness depends on carefully thought-out point-of-sale display design and proper execution. So, how can you design POS displays that attract attention and turn observers into active customers?

Shop display stands ‒ key elements to keep in mind

A shop display stand is not just a place for products but, more importantly, a communication tool with the customer. You can learn more about how to use freestanding shop display stands effectively in marketing by reading another article on our blog. For a shop display stand to be effective, it should:

• Catch the eye: Feature a unique design, appropriate colors, and clear graphics and messaging;
• Be functional: Ensure products are easily accessible and clearly visible;
• Align with brand identity: The point-of-sale design should communicate the brand's values.

Designing POS displays step by step

Designing POS displays is a process that requires considering several key elements:

• Understand your target audience: Knowing customers' preferences and behaviors will help create an attractive display stand for shop use.
• Creativity: Implementing innovative ideas and original designs helps draw customer attention and stand out from the competition.
• High-quality execution: Solid materials and careful craftsmanship enhance both the durability and aesthetics of display stands.
• Trusted manufacturer: Achieving effective advertising outcomes also requires a reliable display stand manufacturer who can properly prepare the shop stand display and offer advice during the design stage.

As you can see, designing and executing point-of-sale displays is a complex task that requires time, knowledge, and experience in the creative industry. It's also worth mentioning the use of technological innovations in designing shop display stands to make them unique and engaging.

Choosing the right display stand manufacturer

Selecting the right display stand manufacturer for promotional stands is crucial to the success of advertising campaigns. What should a good manufacturer offer?

• Customized approach: The ability to tailor designs to the client's specific needs is essential. Every client has unique requirements, so flexibility and openness to different ideas are important.
• Experience: Not every idea proposed by the client will achieve the desired effect. An experienced display stand manufacturer can provide well-founded arguments for any doubts, backed by examples, to prevent the client from wasting their budget on ineffective designs.
• High quality: This includes the use of durable materials and precise craftsmanship. The quality of point-of-sale displays directly impacts their longevity and aesthetic appeal, which is crucial for building a positive brand image.
• Timeliness: This is a critical factor, especially in advertising, where timing plays a significant role. Manufacturers should deliver finished display stands on time, without delays.

Plexiglass advertising stands

Plastic advertising stands are a popular choice due to their versatility and mobility. Here are some advantages of using this material:

• Design: Both transparent and colored plexiglass allow for modern, aesthetic stands that showcase products attractively.
• Customization: The ability to print on plexiglass and easily cut various shapes offers full customization of stands.
• Easy maintenance: Plexiglass is easy to clean and maintain in good condition.
• Lightweight: POS displays made from this material are lightweight and easy to move.

Outdoor advertising stands

Outdoor advertising stands must meet several key criteria to be effective. Here are the features of an ideal outdoor stand:

• Durability: Made from materials resistant to rain, wind, sun, and temperature changes;
• Stability: Constructed with a solid base that can withstand strong winds;
• Ease of use: Simple to assemble and disassemble;
• Clear and legible: Featuring well-chosen graphics and text visible from a distance;
• Mobility: Easy to move and position in different locations, allowing for flexibility in promotional campaigns.

Advertise with Edelweiss!

Effective advertising stands are those that are well-designed, functional, and aesthetically pleasing. Choosing the right materials and manufacturer, along with understanding customer needs, is key to designing stands that convert, in other words, generate real profits.

If you're looking for an experienced team to advise you on the best advertising solutions for your brand, you've come to the right place. Edelweiss offers personalized advertising stands that effectively capture your customers' attention. Before deciding to collaborate, we invite you to explore our portfolio of free-standing displays and other projects on our website.